OPPO 华山文创快闪店,台北 / 艾区博室内设计

空间造型映射新品特点,生活场景预见用户情绪。以成年人的一日作息场景搭配时间刻度,与顾客进行情感上的共鸣。

A depiction of daily life, the space maps out new product features as relatable everyday events triggering visitor’s emotional feedback.

▼项目概览,overview of the project©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

外观设计
Storefront

如同OPPO手机外屏随时预备记录每一天的精彩,快闪店的镜玻外墙也持续反映着这城市阴晴风雨的每一个心情瞬间。

The glossy metallic facade reflects the excitement of unboxing a new device. Inspired by an OPPO device ready to capture everyday excitement, the reflective material captures the always changing mood of the city.

▼展场外观,exterior of the project©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

当智能手机已然成为思路和肢体的延伸, 人们对其需求便由理性的功能条件进阶至感性的陪伴体验。 OPPO Find N2 Flip的全球首发快闪店设计于是以生活场景为框架,情绪共鸣为主轴,入驻人心。

Smartphones have become one’s extension of mind and body. The expectation of a phone has evolved from pure practicality to lifestyle device. The pop-up exhibition is based on everyday life scenes with emotional resonance as its main driver.

▼展示空间入口,main entrance©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

▼室内外的空间关系,interaction between exterior and interior©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

内部空间规划
Interior Design

前区以日常三个感性时段为主题,设计炫酷体验/拍照打卡区(晨间区,日落区,星空区)以分别对应相关的产品特性。

▼分析图,analysis diagram© 艾区博室内设计

Inspired based on the changing times of day, the internal space represents the passage from sunrise, sunset, and starry nights and each passage highlights the product best
features.

▼位于入口左侧的晨间区,internal space represents the sunrise©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

OPPO 华山文创快闪店,台北 / 艾区博室内设计

位于入口左侧的晨间区借天然日照,表现一日之始的元气能量。入口右侧的日落区以大片阶梯意表山坡,可立可坐, 为空间提供更多的视角与亲和度。最后进入天地壁无极反射的星空区,以幻彩流星的多维体验带出最高的峰值感受。

Upon entering visitors will be greeted by an abundance of natural light mimicking the excitement of a new day. A staircase is located on the right of the entrance, where it represents the journey of hiking a hill and gazing through the beautiful sunset – a space where visitors can stand or sit intimately with a wide-angle perspective of the space.

▼入口右侧的日落区以大片阶梯意表山坡,the staircase is located on the right of the entrance©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

▼阶梯细部,details of the steps©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

位于动线后段的商品展示区依然延续折线概念,结合所有特点,借展示台面与橱窗,完整呈现产品的性能规格和系统体验。

The journey ends at the starry night where they will be greeted with infinite reflection of the deep sky. A multi-dimensional space where one can contemplate the vast universe beyond the planet earth.

▼商品展示区,display area©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

▼展示台面与橱窗,display counters and windows©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

▼展示区细部,details of the display area©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

▼由室外看展示区,viewing the display area from exterior©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

▼视觉展现,visual presentation©Alfie Hsieh

OPPO 华山文创快闪店,台北 / 艾区博室内设计

项目名称:OPPO 华山文创快闪店
项目类型:商业空间
设计方:艾区博室内装修设计
公司网站:https://www.achievable.info
联系邮箱:info@achievable.info
项目设计&完成年份:2023.1~2023.2
设计团队:Achievable艾区博室内装修设计
项目地址:台湾省台北市
建筑面积:99 ㎡
摄影版权:©Alfie Hsieh
客户:OPPO
品牌:Achievable

More:艾区博室内设计。更多请至:Achievable Design on gooood

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