YULIAWAVE store by Gulyaev \ Tsakharias

Hailing from Dudinka, a sleepy town on the remote northern Siberian plains, Yulia Vasilevskaya escaped boredom, bad friends, and last but not least, a bleak future, by heading to Moscow to further her education. While working jobs on the side, fashion brand YULIAWAVE, without doubt Vasilevskaya’s claim to fame, emerged by spontaneously creating a dress for her 25th birthday. Eight years on since its inception, the Russian designer has fully established her womenswear brand and has taken its operations to a new level by opening a standalone boutique in the Russian capital’s leafy Presnenskiy district. Occupying a 106 sqm. (1,141 sq.ft.) unit on the ground floor of a monumental 1930s residential building, Vasilevskaya tapped architects Roman Gulyaev and Maria Tsakharias of architecture practice Gulyaev \ Tsakharias to create a matching interior design. Inspired by the building’s bare concrete walls, the duo envisioned a palette of natural, monochrome materials that also underpins the signature style of YULIAWAVE.

有趣的是，由于国内市场上缺乏许多熟悉的饰面材料，最初的想法是使用非饰面涂料并展示建筑物的混凝土外壳。进入店内后，购物者发现自己置身于一个小而高的沙龙中，墙壁上排列着钢制衣架，中间有一个座位单元。一个细长的销售柜台引导购物者走向商店的后面，而头顶上，一个大的 LED 屏幕上显示着品牌的镜头。通往后面部分的小走廊里嵌入了一间小办公室和一间浴室。由于三扇大窗户的存在，YULIAWAVE 的后室同样光线充足，可以看到额外的服装展示柜，还有装满珠宝的橱柜，位于三间钢质试衣间对面。此外，整个角落都充当休息室，可以在疯狂购物之间坐下来。新的 YULIAWAVE 店出售该品牌全系列女装、内衣、鞋履和配饰。